No matter where you go
What you’re doing
or what you’re watching
They’re going to get you!
These weight loss programs are pulling out all the stops to get our attention! And they’re using the most fab celebs to do it!
How many people vow to lose weight in the new year? I think it’s the number one resolution people make and it hasn’t been lost on marketing executives. Have you all noticed how many heavy hitters have been signing up to push weight loss. Jennifer Hudson has been doing the Weight Watchers thing for a while now. The newcomers are Mariah Carey for Jenny Craig and (shocker) Janet Jackson for Nutri System. I was really shocked to see Janet go this route. I guess after putting all her weight struggles out there in her book it only made sense that a partnership wouldn’t be far off. The other one that took me by surprise was Charles Barkley. He’s on Weight Watchers too!
The commercials for all of these were in constant rotation leading up to the new year. I had to ask myself what’s really going on? At the end of the day all of these people are promoting eating sensibly and while not really talking about it – they are all working out too. Is it selling a fantasy to make it seem like you just call this number and you’re on your way. In some ways, yes that’s the first step but you still gotta work for it after that. It seems to me that losing weight can still be done the old fashioned way. I have watched people struggle with their weight only to eventually take matters into their own hands. Eating better and exercising still works from what I’ve seen.
I guess that’s the basis of all of these programs at the end of the day. Perhaps it’s just organized in a way to keep people accountable? Doing it on your own is hard if you don’t have the support. And there it is – I’ve answered my own question. Maybe joining these programs is really all about the support. Having people on call who understand what you’re dealing with. If you made the promise to yourself to get healthier in the new year there are tons of options out there to get you going. It’s like whatever your situation is they’ve got you covered. Been overweight for years and want a change? Enter: Jennifer Hudson. Just have a baby or two and want to get back to you? Enter: Mariah Carey. Been struggling with your weight all your life? Enter: Janet Jackson. Retired and noticed you’re packing on the pounds? Enter: Charles Barkley.
Have you guys noticed all the commercials too? Makes a chica want to go to the gym and have a salad for lunch! Healthy living definitely continues to be a priority in the new year!