Vanity Fair’s #LiftTour

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vf happy mamaI am a girls’ girl! I’m always in support of other women and being a cheerleader. It’s just me. I like to see us all win.

august 14 003So, when I was contacted by Vanity Fair to support their #LiftTour I was all in. It’s all a part of Vanity Fair’s new initiative “Women Who Do”. For the campaign, Vanity Fair has partnered with Dress for Success to donate bras to women who are starting over. Dress for Success and I have a long history from my days at the Style Network. We did lots of work with them over the years. For that reason, this campaign was really close to my heart because I’ve see first hand how Dress for Success helps women succeed. They donate clothes to women and offer them training to help them brush up on things like their interview skills. It’s a whole mindset of you may be down but you can get back up! I love that kind of support!

So, I loaded up the kids and headed out to the tour bus! It was a really great experience.

vf busWe also noshed on lovely treats like cupcakes and these yummy shrimp!

vf yummyWe stepped inside this decked out bust and immediately felt like I was being treated. It was obvious that I was a part of something special. It was beautiful inside.

vf loungeComplete with a waiting area, fitting rooms and a selfie wall. I had to get in on that!

vf selfieThe kids made themselves at home in the waiting area. There were even books and a magnet board to keep them occupied!

vf kidsWhile they played, I was fitted for a bra. You know, most of us are wearing the wrong size. After having nursed two babies, my girls are a little different. I was eager to check my size. Lucky for me, I have been wearing the right size! That was good news. After getting a new bra in my now confirmed size I was able to gift another woman with a new bra. There was an area set up for me to leave a note to the woman who would receive this brand new bra from Vanity Fair. This woman who would be starting her life over with Dress For Success. I left her a note of encouragement and with a satin ribbon, tied it on to the strap. That put a smile on my face. I love what this campaign is all about. Supporting another woman is always worth the effort. At some point, we all need a little lift! I was honored to be a part of someone’s new beginning.

The #LiftTour is still on the move. If you are in the Los Angeles area you can find the tour making it’s next stop today at 4:30 at Sears n Northridge. The tour will continue to various states through the end of October. Check here for locations.

Had you heard about this campaign?

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62 Responses to Vanity Fair’s #LiftTour
  1. Robin (Masshole Mommy)
    August 20, 2014 | 8:53 am

    I have not heard of this campaign, but I love it!! I am all for women supporting other women!

  2. Courtney
    August 20, 2014 | 10:37 am

    This is a great campaign. Good on you for being a supportive influence in other women’s lives. We ladies have to watch each others’ backs!

  3. Jaime
    August 20, 2014 | 11:58 am

    I love this campaign! It’s so uplifting (in more ways than one.)

  4. Mitch
    August 20, 2014 | 1:42 pm

    I support anything with a positive message like this. Good for you for participating!

  5. Nicole
    August 20, 2014 | 3:05 pm

    Having been a mama that has used the Dress for Success program before, I can tell you that your donation means a lot. When you go in, they give you a completely new outfit head to toe. Most of the time, they don’t have bras, because they are expensive and nobody donates them. Often times they also don’t have bigger size clothing so many people leave disappointed or ill-fitted. It’s definitely a program worth getting behind.

  6. Shasta Walton
    August 20, 2014 | 3:42 pm

    This sounds like an amazing program. As woman we really need to step up and support each other.

  7. veronica
    August 20, 2014 | 3:56 pm

    What a great program! No greater feeling that helping someone in need

  8. Rosey
    August 20, 2014 | 4:46 pm

    I love the concept. I wish it would start earlier in life *high school.* Girls are so hard on each other sometimes. I’m glad we outgrow it and come to support one another. πŸ™‚

  9. April @ Everyday Fitness and Nutrition
    August 20, 2014 | 6:03 pm

    I haven’t heard of this campaign before but loved learning about it. It’s so important for us to encourage and lift one another up. I love that you were able to do this and never even meet the other woman.

  10. Jeanine @
    August 20, 2014 | 6:29 pm

    Haven’t heard of this before, but I love it! I love the quote “I support other women, PERIOD!” I feel the same!

  11. Shell
    August 20, 2014 | 7:19 pm

    Looks like a great event for a great cause! Thanks for sharing!

  12. Liz Mays
    August 20, 2014 | 8:11 pm

    The best part was leaving that gift for someone else. What a wonderful thing!

  13. Tami
    August 20, 2014 | 8:27 pm

    I love it! I especially love the note that you are able to leave for the person who will be getting a new bra. It’s all about supporting one another which I wholeheartedly love.

  14. Kiwi
    August 20, 2014 | 10:47 pm

    This has my name all over it, you know I love a good event or occassion! I looked up the tour and they will be in Atlanta in Oct. so thanks for sharing the tour!

  15. kristin
    August 20, 2014 | 11:08 pm

    Great post! It’s true we should support and love one another more.

  16. Maria Oller
    August 20, 2014 | 11:32 pm

    Wow and I keep telling everyone a perfect size bra can make such a big difference. Anyways love the idea and us women should aim to cheer and support other women not to put other down

  17. Tracey
    August 21, 2014 | 4:59 am

    This is an amazing campaign and it looks like you had a great time! It is so true we as women need to support each other!

  18. Virginia @thatbaldchick
    August 21, 2014 | 6:06 am

    What a great campaign. The kids look like they had fun, too. That shrimp looks awesome.

  19. melinda
    August 21, 2014 | 6:19 am

    I was fitted a couple years ago and I was right on with my size. I was surprised really.

  20. Everyday Living with Chrys
    August 21, 2014 | 7:24 am

    This is awesome. I love Vanity Fair and we have an outlet store nearby. I go there often to stock up on stuff. It’s nice to be able to walk into a store and get everything I need.

  21. Melissa @ This Girl's Life Blog
    August 21, 2014 | 8:23 am

    This is a great campaign. I am definitely for supporting other women.

  22. Chrysa
    August 21, 2014 | 9:25 am

    Sounds like a great day! I really need to get a bra fitting. That is awesome that you were already wearing the right size!

  23. mandy @ a sorta fairytale
    August 21, 2014 | 10:01 am

    What a fabulous campaign!!! And I’ve heard that, about how most of us are wearing the wrong bra size! I have been meaning to get refitted, but it always slips my mind! Thanks for the reminder πŸ™‚

  24. Jessica
    August 21, 2014 | 10:21 am

    This is a wonderful campaign, it looks like it was so much fun as well.

  25. Christie
    August 21, 2014 | 10:59 am

    Talk about uplifting treatment! What a fun tour!

  26. Theresa
    August 21, 2014 | 11:01 am

    I haven’t heard of this, but it sounds awesome! And I really should get fitted for a new bra myself. I have a suspicion I may be one of those who is in the wrong size.

  27. Jordan
    August 21, 2014 | 11:52 am

    What a great concept! I love the idea of it. looks like you had fun!

  28. Kayli Schattner
    August 21, 2014 | 12:03 pm

    Love this + everything the campaign stands for!!! I don’t like when women immediately pose women in the same industry as competition, I definitely think there’s enough room for all of us to flourish!

  29. Alyssa
    August 21, 2014 | 12:42 pm

    What a fun experience and it looks like you had a lot of fun! Such great pictures too!!

  30. Dawn
    August 21, 2014 | 1:11 pm

    This campaign sounds amazing! How inspirational and it’s always great to see women helping each other out!

  31. Tonia
    August 21, 2014 | 2:03 pm

    This is great. Every woman needs the right bra and fit. This is the first time I’ve heard of this campaign.

  32. Krystal
    August 21, 2014 | 2:31 pm

    That shrimp looks delicious! Anyway, looks like a fun event. I never think I am wearing the right size!

  33. Danielle @ We Have It All
    August 21, 2014 | 3:02 pm

    What a great time! I love the message here, I’m all for supporting other women. I see women competing and bashing one another far too much. Oh and yay for the right bra size. I’m still nursing and it’s been over 2 yrs. and I know for sure I’m in the wrong size.

  34. Jenna @ A Savory Feast
    August 21, 2014 | 3:08 pm

    This is such a cool campaign! It sounds like you had a lot of fun. I need to get a fitting sometime, I never have so maybe I’m wearing the wrong size!

  35. Melissa
    August 21, 2014 | 3:43 pm

    What an amazing campaign. I love this idea and will check it out.

  36. Ann Bacciaglia
    August 21, 2014 | 4:33 pm

    I have never heard of this campaign. It sounds fantastic and something that I would love to take part in. Thanks for sharing!

  37. Chrissy
    August 21, 2014 | 6:17 pm

    What a beautiful campaign! I love the idea of giving to women who in need something that would otherwise be frivolous to help her feel a little more beautiful.

    I know I’m in a need of a fitting! Breastfeeding 3 boys my “girls” have gone from DD to now a small 32B. Things are just weird…

  38. Amy
    August 21, 2014 | 6:29 pm

    That shrimp looks great! Looks like a fun event!

  39. KalleyC
    August 21, 2014 | 6:56 pm

    This sounds like a great campaign! I’m so that you were able to be a part of it πŸ™‚

  40. Deidre
    August 21, 2014 | 7:14 pm

    Support other women. YES. All yes. Thanks for sharing this post!

  41. Nikki Spencer
    August 21, 2014 | 7:46 pm

    What an awesome experience! I haven’t heard of the #lifttour, but I am def checking it out πŸ˜‰

  42. Brooklyn Jolley
    August 21, 2014 | 8:15 pm

    What a fabulous campaign idea. I love seeing women uplift other women.

  43. Alicia @ Felt With Love Designs
    August 21, 2014 | 9:57 pm

    “Support other women. Period.” YES!! We so need more of this today! Women can be SO mean and judgmental of other women! We need to be supportive of others and kind to each other instead. Love this!

  44. Beth@KCMompreneurs
    August 21, 2014 | 9:57 pm

    I really like Vanity Fair bras. What a great way to help women get a lift with the lift tour.

  45. Girl in Beta
    August 21, 2014 | 10:07 pm

    I haven’t heard of the campaign, but I’m fascinated by the elements of the strategy.

    I’m such a PR nerd.

  46. Rebekah
    August 22, 2014 | 8:32 am

    What a great campaign! Thanks for sharing πŸ˜€

  47. Joelle
    August 22, 2014 | 10:46 am

    This is SUCH an amazing idea – as women, these are the things that have the power to give us confidence to cause us to stay at home hiding. The fact that they are taking this campaign to the road is just amazing – I may need to check it out myself!

  48. Kendall
    August 22, 2014 | 11:06 am

    So cool! What an awesome campaign! And how fun it must have been to be apart of!

  49. Lauren
    August 22, 2014 | 11:22 am

    I am pretty sure I am wearing the wrong size bra. I am also guilty of washing them and drying them in the dryer. Oops!

  50. Jemma @ Celery and Cupcakes
    August 22, 2014 | 12:47 pm

    Sounds like such a wonderful campaign. I love hearing about women supporting each other.

  51. Laura Waxman
    August 22, 2014 | 3:11 pm

    I hadn’t heard of this campaign but i love it!!! what a great thing to be a part of!

  52. Neely
    August 22, 2014 | 5:23 pm

    What a fabulous campaign! I love hearing about things like this.

  53. Chelsea
    August 22, 2014 | 5:41 pm

    Dress for Success is such an awesome organization, I’ve heard a ton about them! I wish ALL women would support eachother!

  54. Joanna Sormunen
    August 22, 2014 | 6:47 pm

    What a great program! I love to find new ways to give back!

  55. Jessica Doll
    August 22, 2014 | 8:31 pm

    This is a cool campaign. I love that they give back. πŸ™‚

  56. ananda
    August 22, 2014 | 9:31 pm

    thank you for sharing a positive message like this, and building a supportive community! =)

  57. Margarita
    August 23, 2014 | 10:23 am

    This sounds like such an amazing campaign! Thanks for sharing it, it’s so positive! Hope to see again tomorrow at the Coast to Coast Blog Hop Party! xo Margarita –

  58. Nellie @ Brooklyn Active Mama
    August 23, 2014 | 12:23 pm

    Great cause! I loved all the pictures, everything looks so fancy πŸ™‚ I know I am wearing the wrong bra size. I need to figure it out already!!

  59. Raewyn
    August 23, 2014 | 2:45 pm

    This is so awesome! I’m so sad I missed it!!

  60. Tawny @GlamorouslyMommy
    August 23, 2014 | 3:06 pm

    The is such an awesome project to be apart of! I’m always for supporting other woman!

  61. Aleshea
    August 24, 2014 | 7:31 am

    Yes, I love this post. I got to go to the kickoff in Dallas and I was so inspired.

  62. Sarah
    August 24, 2014 | 7:32 am

    This is such a great think vanity fair is doing, I esp love that you can leave notes with the bras, I think that will help the women getting them even more πŸ™‚

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